Our process

We have a process. An approach. A philosophy. While each step is flexible so that we can get to know you best, the steps always follow the same order. This is how we consistently deliver high-quality creative work.

We are curious. We use an ethnographic combination of workshops, interviews, profiles, and surveys to understand your unique view of the world. We explore your foundation — your positioning, your values, your culture — to understand why you do what you do.

We are learners. We dig deep into your competition and landscape and study industries on a similar trajectory. We examine language, design, and user experience, uncovering what’s working and what isn’t for other brands. With this knowledge, we formulate and present a forward-moving strategy.

We are creators. We translate strategy into naming, brand identity concepts, and compelling user experience — setting a visual and verbal foundation. We work together to clarify your visual identity, define your brand voice, or untangle complicated brand architecture systems. A confident brand requires strong language and design with purposeful executions.

We are supporters. We articulate your brand identity through practical materials, launch recommendations, and comprehensive brand standards. We give you the tools you need to launch on your own, working like stagehands in the background. Or we are more hands-on, guiding your launch.

We are partners. We integrate with your team for a longer partnership to help you bring your new brand identity to life, consistently and effectively. We help you plan for growth through marketing, content strategy, and collateral.

What we do

We are also members of the Nostos Network, a best-in-class community of independent creative agencies that support each other through complementary specialties.