Chamber Music Festival: Classical Music Series

The Chamber Music Festival is an annual event that draws a constantly changing, internationally renowned group of musicians for two weeks of incredible performances. In conjunction with this, they commission a local artist to create a piece that serves as that year’s visual theme, that festival’s icon. Because the spirit of each festival changes so radically from year to year – different cast of characters, different artistic styles – creating a visual identity that is both comprehensive and current presented a unique challenge.

We focused on a single, timeless motif: the music staff. Stripping it down to this communicates to both the musically sophisticated and a younger, newer audience. Along with the typical execution of posters, brochures, and stationery, we staged rousing outdoor installations to help launch the brand.

Scope of Work
Brand Strategy
Brand Identity
Brand Guidelines
Video Production